"It is incredible the quantity of good that may be done in a country by a single man who will make a business of it."
-- Benjamin Franklin, in a letter to the Count de Campomanes,
an eminent Spanish statesman and writer, June 5, 1784
Gary Meredith
GARY MEREDITH
For three decades Gary Meredith has provided marketing strategies and creative direction for some of the nation’s leading non-profit and commercial organizations. He is a recognized expert in developing “Big Idea” marketing strategies using a full range of media with direct response, advertising and public relations disciplines.
Mr. Meredith started in 1980 as an account supervisor at the west’s then-largest direct response agency, Smith Hemmings Gosden in Los Angeles. He spent the next 15 years on major accounts for direct marketing and general ad agencies. During that time he helped found and lead a network of grassroots groups from over 60 California cities, earning widespread media attention for effectively tackling issues involving quality of life and unresponsive governments.
In 1995, Mr. Meredith moved to Virginia to work for Richard Viguerie, followed by ten years heading the creative department of SCA Direct, an Omnicom agency. There he helped create over a billion pieces of highly successful mail for Easter Seals, Paralyzed Veterans of America, VFW and other nationally renown clients. He also served as creative director on breakthrough video-driven capital campaigns for The Heritage Foundation, Mount Vernon, Media Research Center, and the Telly Award-winning Reagan Ranch campaign. Mr. Meredith's interview of Michael Reagan at the Reagan Ranch ran on FOX News for two nights following the former president’s death. Other filmed interviews include Rush Limbaugh, Ann Coulter, Sean Hannity, Senators Coburn and Santorum, and many other national figures.
Meredith now serves as the Senior Vice President of Marketing and Development at American Target Advertising, Inc.
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Testimonials
“Richard Viguerie is simply the best! He and his talented staff enabled us to set fundraising records that helped carry us to victory last November.”
Hon. Ken Cuccinelli
Virginia Attorney General
“… an innovative fund-raiser.”
The New York Times,
August 11, 2003
“One of the creators of the modern conservative movement,”
The Nation,
February 14, 2008
"The father of political DM [direct marketing]."
Direct Magazine,
June 1, 2008
"Probably the grandfather of the new media."
Christopher Ruddy, CEO of NewsMax
“Made it all possible . . . for conservatives”
The AFL-CIO News
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Faculty
Richard Viguerie - Richard Viguerie is chairman of The Viguerie Marketing Institute™, a division of his Virginia-based marketing agency American Target Advertising. Viguerie helped build the modern conservative movement, mailing more than 3 billion letters and helping raise over $7 billion since 1965 for pro-freedom groups and causes.
Rebecca Hagelin - Rebecca Hagelin is the President and CEO of Rebecca Hagelin Communications and Marketing, LLC.
Ben Hart - Ben Hart served as President of Richard Viguerie’s American Target Advertising from 1999 to 2004, now serves as Senior Advisor there. He also runs an Internet marketing consulting firm and an online marketing training school.
Diana Bannister - Diana Banister serves as the Vice President and Partner of Shirley & Banister Public Affairs (SBPA), where she has been since 1997.
Eric Nielsen - Eric Nielsen was Youth Coordinator for the successful Ken Cuccinelli for Attorney General of Virginia campaign in 2009.
Gary Meredith - For three decades Gary Meredith has provided marketing strategies and creative direction for some of the nation’s leading non-profit and commercial organizations. Meredith currently serves as the Senior Vice President of Marketing and Development at American Target Advertising, Inc.
Mark J. Fitzgibbons - Mark J. Fitzgibbons is President of Corporate and Legal Affairs for American Target Advertising. Since 1993, Mr. Fitzgibbons has litigated constitutional cases and battled excessive and unreasonable government regulation of the direct marketing industry.