"It is incredible the quantity of good that may be done in a country by a single man who will make a business of it."
-- Benjamin Franklin, in a letter to the Count de Campomanes,
an eminent Spanish statesman and writer, June 5, 1784
Richard Viguerie
Richard A. Viguerie is known as the “Funding Father of the conservative movement,” and helped build the modern conservative movement, mailing more than 3 billion letters and helping raise over $7 billion since 1965 for pro-freedom groups and causes. As the acknowledged pioneer of political direct mail, Richard led the way in bypassing the mainstream media monopoly to directly reach millions of Americans, empowering them to shift the political landscape of the country.
In fact, it was the millions of $20 and $50 donors found by his direct mail programs that ultimately paved the way for the Reagan landslide election victories of 1980 -- an event which took the media and political establishments completely by surprise -- and again in 1984. Viguerie’s hand was clearly evident once more in 1994 with the stunning conservative sweep of Congress.
These and other historic achievements prompted the late John F. Kennedy, Jr.'s George magazine to rank Mr. Viguerie as one of the 100 most influential figures of the 20th Century -- actually ahead of several U.S. Presidents. The Washington Times declared him “one of the 13 Conservatives of the [20th] Century.”
In the wake of these victories, the “other side” started paying very close attention to this master of marketing. Invitations for interviews with every major television network and other national news outlets came more and more frequently. Over the years Mr. Viguerie accepted literally hundreds of opportunities to share his conservative views with the widest possible audience, regardless of program or host bias. His clear, consistent defense of America’s founding principles and values has since made him many grudging admirers on the Left, along with a host of enthusiastic fans on the Right.
Richard Viguerie is chairman of The Viguerie Marketing Institute™, a division of his Virginia-based marketing agency American Target Advertising.
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Testimonials
“Richard Viguerie is simply the best! He and his talented staff enabled us to set fundraising records that helped carry us to victory last November.”
Hon. Ken Cuccinelli
Virginia Attorney General
“… an innovative fund-raiser.”
The New York Times,
August 11, 2003
“One of the creators of the modern conservative movement,”
The Nation,
February 14, 2008
"The father of political DM [direct marketing]."
Direct Magazine,
June 1, 2008
"Probably the grandfather of the new media."
Christopher Ruddy, CEO of NewsMax
“Made it all possible . . . for conservatives”
The AFL-CIO News
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Faculty
Richard Viguerie - Richard Viguerie is chairman of The Viguerie Marketing Institute™, a division of his Virginia-based marketing agency American Target Advertising. Viguerie helped build the modern conservative movement, mailing more than 3 billion letters and helping raise over $7 billion since 1965 for pro-freedom groups and causes.
Rebecca Hagelin - Rebecca Hagelin is the President and CEO of Rebecca Hagelin Communications and Marketing, LLC.
Ben Hart - Ben Hart served as President of Richard Viguerie’s American Target Advertising from 1999 to 2004, now serves as Senior Advisor there. He also runs an Internet marketing consulting firm and an online marketing training school.
Diana Bannister - Diana Banister serves as the Vice President and Partner of Shirley & Banister Public Affairs (SBPA), where she has been since 1997.
Eric Nielsen - Eric Nielsen was Youth Coordinator for the successful Ken Cuccinelli for Attorney General of Virginia campaign in 2009.
Gary Meredith - For three decades Gary Meredith has provided marketing strategies and creative direction for some of the nation’s leading non-profit and commercial organizations. Meredith currently serves as the Senior Vice President of Marketing and Development at American Target Advertising, Inc.
Mark J. Fitzgibbons - Mark J. Fitzgibbons is President of Corporate and Legal Affairs for American Target Advertising. Since 1993, Mr. Fitzgibbons has litigated constitutional cases and battled excessive and unreasonable government regulation of the direct marketing industry.